Gayle Roffis "WATERFRONT SPECIALIST"

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Gayle Roffis

PRICING YOUR HOME FOR SALE : BE RIGHT THE FIRST TIME!!!

Selling in the present environment requires accurate pricing. If you start out with a price too high, you may have just added a significant level of difficulty to the process.

During the first couple of weeks listed, you should see a flurry of activity with buyers' agents coming to preview your home so they can sell it to their clients. Fewer agents will preview your home when it is overpriced. If your home is dramatically above market, agents will ignore your home thinking you're not a serious seller. Their time might be better spent previewing homes that are priced realistically. If you start out with a high sales price, then drop it later -- your home is "old news." You will never be able to recapture that flurry of initial activity you would have had with a more accurate price.

Even if you successfully sell at an above market price, your buyer will need a mortgage and the mortgage lender will require an appraisal. If comparable sales for the last six months and current market conditions do not support your sales price, the house won’t appraise. Your deal falls apart. Of course, you can always attempt to renegotiate the price, but only if the buyer is willing to listen. Your house could go "back on the market."

Knowing your local market is key in pricing your home right. Being your local real estate expert, I am familiar with what is taking place in your neighborhood and will work with you to get the right results.

Published Thursday, June 25, 2009 8:01 AM by Gayle Roffis
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